Product Design, UI/UX Design, Web Design
Project Type
ABOUT PROJECT
Selfly is a digital platform for psychological support and personal growth. It helps users identify which areas of life need attention and offers personalized content and tools for development, including journaling, goal setting, recommendations, and expert sessions. The main goal of Selfly is to act as a smart companion that provides structure, motivation, and support at every stage of self-improvement.
PROBLEMS
Many people approach psychological services with caution because they fear encountering unverified specialists and wasting their money. Even those who decide to try often don’t know where to start. Tests on other platforms feel superficial and fail to give a clear picture. Journals are quickly abandoned because they lack support and feedback, while goals are often too abstract, causing motivation to fade fast. At the same time, there is an overwhelming amount of online content, making it difficult to distinguish quality material from random advice, so people end up feeling lost and postpone working on themselves.
TASK
Help users take the first step without unnecessary information
SOLUTION
After registration, the user takes a diagnostic test that covers key areas of life. The test highlights weaker spots and suggests a focus area for improvement. This helps users quickly get into the process and concentrate on concrete steps instead of getting lost among dozens of features.
TASK
Give users a single space to understand their current state and plans.
SOLUTION
The dashboard brings together the key elements: progress, goals, and light daily motivation. Users can see how their points grow in the selected area and how their results change compared to the previous test. Small supportive details add balance — a daily message, personalized recommendations, and stories with motivation, insights, and short weekly summaries. The dashboard remains simple and becomes a convenient entry point where everything important is gathered in one place.
TASK
Remind users about important things and support their progress without being intrusive.
SOLUTION
Notifications are divided into three types: successful actions, errors or warnings, and supportive reminders. They help users track progress, respond to issues on time, and stay focused on their goals. Goal reminders include quick actions such as opening, marking as done, rescheduling, or accessing related materials. If a personal reminder text is set, the platform sends it as written, allowing users to create support in a tone that resonates with them.
TASK
Make working with goals simple and motivating without abstract wording.
SOLUTION
The platform includes a catalog of one-time goals and habits with filtering by life areas, as well as the option to create custom ones. Each goal can be personalized with a date, reminders, and a motivational message. This helps users see their goals as clear, actionable steps rather than abstract intentions.
TASK
Make the journal a convenient tool for recording emotions and self-reflection.
SOLUTION
The journal is available in three formats: free notes, guided questions, and an “emotional chat test.” Users can choose the format that suits them best and add photos, audio, or short video clips. This approach makes the journal more engaging and practical, helping users not just write but truly understand themselves better.
TASK
Give users access only to content that matches their goals and current state.
SOLUTION
Users see only relevant materials, whether free, purchased, or unlocked with points, and can easily decide what to explore next. Progress is tracked based on completed content, so it is always clear what has been covered and what is new. There is no endless stream of information since the content is structured and delivered gradually to help users move forward without feeling overwhelmed.
TASK
Maintain user interest in personal growth and prevent decision fatigue.
SOLUTION
Selfly offers two types of content packs. In one, the user selects one article from three options, and in the other, two from five. Each pack can be reshuffled up to three times, and users can preview materials to see if they fit their needs. The content inside is already personalized, so the choice feels easy and motivating. It adds a small element of play while avoiding the endless scrolling that usually leads to fatigue.
TASK
Help users quickly find the right specialist.
SOLUTION
All experts go through verification by confirming their diplomas and certificates. In each profile, users can see the specialist’s experience, working methods, and format, whether online or offline. Each psychologist also has a short video introduction that helps users understand their personality and approach before booking. For easier selection, advanced filters are available, including gender, price, approach, and topic. The system also highlights top experts, making it simpler to find trusted professionals. Users can schedule a consultation directly through the platform chat, where all details are clarified.
RESULT
The project successfully brought all key elements together into a single system. The dashboard shows progress, the journal helps capture emotions, goals turn into clear steps, the library and content packs provide the right materials, notifications help maintain consistency, and experts offer professional guidance. The result is a platform that combines self-help and expert support, making personal growth structured, clear, and accessible.
